When it comes to launching a business, having an extreme focus is great and will bring you much success, but at the end of the day if you can only perform the one job that you are good at, you will need to hire people around you to pick up the rest of the slack, which in the case of a self funded startup, is a ticket to the graveyard.

Launching a web design business, you must have somebody to take care of graphics, coding, marketing, selling, accounting, budgeting, running errands, office supplies, and 100s of other factors that most people do not think about when looking to start a business or become an entrepreneur.  This is where it helps to be resourceful.

Being resourceful as an entreprenuer means that you know where to go for all of these things and you know how to execute.  Need an accountant to do your taxes?  I bet theres an accountant out there that can use a new website.  Find them and make it happen, if the ROI is justified.

Need to sell your services but can’t get away from the coding, find an out of work salesman, take him to lunch, prepare all print materials for them and send them out with a plan and a target audience.  When he comes back with sales, split the money with him.  Don’t want to do that – email a complimentary company that already has customers and perform services for them, saving both of you time and money.  You don’t have to spend the xx hours tracking down a new client, which enables you to offer your services at a discounted rate.

Realizing time is the most valuable resource you have makes you become more resourceful.  Most new treps don’t realize that most of their clients cost them more than they made them.  The CAC (cost to acquire customer) goes through the roof when you are wearing all hats yourself.  Leverage your resources and start noting the time spent on single tasks and begin eliminating everything that doesn’t directly make you money.

How can I justify this blog post?  It took me 10 minutes and will most likely gain my website backlinks from other sites.  Backlinking is a huge part of SEO and is very time intensive.  In 10 minutes I would be lucky to find 1 relevant site and place a backlink.  Does backlinking directly make me money?  Yes.  If my site reaches the top of Google for my keywords, I have an ‘auto salesman’ connecting with qualified customers right at the time they are looking into making a decision regarding a service that I provide.  Bingo!

So keep in mind that when you are launching a business or working in one now, resourcefulness is the key to success and “having a guy” is just as good as “being the guy” as long as you can leverage time & money to make a profit on your investment whether it is time or money.

We are a small web design firm specializing in websites and small business marketing. During this tough economic climate doing business in places such as Torrington, CT can get tough and look pretty grim.

While most businesses generally cut their marketing & advertising budgets once things get tough, we recommend not pulling back but just getting smarter about where and how you spend your hard earned dollars.

The best bang for your buck in a local business is surely web design and search engine optimization.  Let’s face it, most of your customers and potential customers have done away completely with the yellowpages and go straight to Google when they are searching for a product or service.  This is where you need to meet the customer half way.

When a user searches for your product or service in your hometown and you are not coming up on Google within the top 3, your days are numbered!  Especially in a town such as Torrington, CT where web competition is still unsaturated, this is the time to start bringing in new customers and turning them into long term brand ambassadors.

We specialize in web design and seo and can surely rank your business within the top 3 of Google for your targeted keywords.  So if you have a business in Torrington, CT and you are looking to expand instead of deflate, there is no better time than now to reach out to a Torrington CT web design firm and get a free consultation in order to begin your ascent to the top of Google and back in the profit zone regardless of this recession!

Contact the #1 Torrington CT web design firm today!

Some industries flourish when times get tough. Let’s take two examples from opposite ends of the spectrum: fast food & high end food products.

Mcdonald’s can feed a family of five for around $20 and a chunk of gourmet Parmesan Reggiano costs about $15 for a 1/2 pound. Why are these two surviving in the recession?

Well, why Mcdonald’s thrives in a recession is pretty self explanatory, but high end cheeses, that is another story.

During a recession, most families make financial sacrifices and one of the most common is going out to dinner. So instead of going out to dinner, having a nice meal and enjoying yourself for around $60, why not indulge with some high end cheese for $15 that can be used for several meals.

This “living the high life on a budget” is common during tough economic times, so when you think that nobody is making money during this recession, it is time to get creative!

How can this help you? Look at your product or service from the point of your target audience and figure out a way you can either offer a value like Mcdonalds or a creative “substitute” such as the high end cheese!

This is the time of year that these people will be searching for a landscaper in their city. This is where the internet marketing comes in. Most landscapers in Connecticut don’t have any type of knowledge about websites, search engines, etc. That leaves a huge opportunity for that one landscaper in each CT town that actually puts a little effort, time or money into building a site that converts, targeting their local keywords, and getting to the top of Google.

It is 2011, back in the “old days” when a person needed a local service, they searched through the yellow pages, found the person with the biggest and the best ad, assumed they had the most money and in turn were the most professional and reputable, picked up the phone and actually called the company. This is how companies USED to get business. And as most landscapers in Connecticut know, a new client generally turns into a “regular” which keep your company going. They need snow plowing in the winter, spring cleaning and landscaping, maintenance in the summer and leaves and fall cleaning to get ready for Thanksgiving, converting that one customer into a multi faceted income stream and valued referral machine.

So this Spring, I am asking that if you are a landscaper and actually take your business seriously, that you make a valid effort to get to the top of the search engines for your targeted keyword, which is generally (“Your Town, CT” Landscaping) which doesn’t get much traffic or competition and can lead to having a decent year and a good year in this turbulent economy.

Get on it! And by the way, I can make you a converting website and probably get you to the top of the search engines!!!

In many places, like Waterbury, CT you need to have an advantage over these other businesses, whether you have a long family history, a special way of doing business, or you market to your customers in a way in which they relate. Marketing to your local customers almost always has to involved the internet these days because no matter what business you are in, your customers are hanging around online and actively seeking out solutions to their everyday problems.

If you are a local pizza shop, you can be sure that customers right near you are typing in Pizza Shop Waterbury, CT into Google and calling the first legit Pizza shop around. You not only missed an opportunity to gain a customers but also failed to gain much more if this Googler calls another shop. You missed an opportunity to find a repeat local customer who will tell their friends and family about your Pizza shop if your product is good. This is something that you cannot afford these days.

Getting online is not as hard as it once was. Creating a website that is optimized for local keyword traffic can be a daunting task, unless it is something that you have done before. For us, creating a website is similar to the pizza man throwing in a pepperoni pie, it is what we do. So if you are still not online, it is either time to get down or lay down because there is business going down online all around you and you either are not aware of it or are already rich enough to not need any new business, which one are you?

News flash – Google is much smarter than you and I. They can sense your tricks years before you even think of them. So after years of trying to outsmart Google, I have figured out that geotargeting websites jam packed with relevant information is the best way to get up on Google for your keyword.

The other way is to accumulate backlinks, which takes either great content or knowledge of how to get backlinks from other relevant websites. This can be done by, you guess it, writing great targeted content. If you are looking to get to the top of Google for barber shops in Detroit, your content must show that you are the king of barber shops in the Detroit area and Google will clean a nice path right to the top of the search for your particular keyword.

Another great way to help Google is to use clear and concise title tags for your pages. If you need to be the #1 Barber In Detroit, MI, the titles of your pages should say just that. Not Barber, Detroit, Haircuts, Fades, Edge Ups. We know that barber’s give these types of haircuts, so you’re better off honing in on your biggest keyword and then once up at the top, Google will make sure those looking for anything to do with a haircut in Detroit find your page.

Also, with great content, maybe videos and photos of haircuts, other sites will show your content and in return link back to you, building your SEO cred even greater!

Google is like the gossiper at your high school, the more people think something of you, Google follows suit. If everyone thinks your the authority on haircuts in your certain area, Google will most likely think the same. The advantage local businesses have over their much larger national competitors is geotargeting. If you have a local business, traffic from other cities or states is irrelevant to you, so pinpoint your focus on your major keyword, being the city, state, neighborhood or street you do business near and the most common keyword somebody would type in to find your business.

Keep is simple and local and you will be just fine!!

Why did I choose the name of this company to be Rotavonni Marketing.  First, I will take you down to the core of why this company started.

I started this company because I love launching businesses.  Creating a concept from thin air is what keeps me up at night.  True entreprenuerism! (if thats a word)

When I look around at the landscape of web design in Connecticut I see stale companies building overpriced websites for other companies.  Now I was always a firm believer in the concept of – if you can get any site to #1 in Google, why don’t you build a site that sells widgets, get it to #1 and retire to The Bahamas.  That is only logical to me.  But yet these old tired web design companies are out here spreading their staleness onto other businesses, making false promises and leading the herd down the wrong path.

My online career is based on my online businesses, not others.  I build my own sites and operate them for profit, therefore understanding the design, development and marketing side and knowing what works and what doesn’t – I mean c’mon – my livelihood depends on it!

So I wanted to Innovate the web design industry and use my creativity to help others improve their business.  My main word for the business was innovator, because that is how I see myself in this industry.  So I searched for months for the perfect name and then one day I wrote Innovator backwards on a sheet of paper and came up with Rotavonni, Bingo!

So while most web design companies sit in their cubes and spread their staleness, what you will find here is creativity, innovation and most importantly, due to the low overhead of not running out of a cubefarm – Affordable and flexible pricing!

We are truly driving business forward!