Ranking well in search engines is the Holy Grail of doing business online. There is only one secret to SEO – relevant content! This is what most people miss when they try to launch their new website that is sure to make them instant millionaires.
News flash – Google is much smarter than you and I. They can sense your tricks years before you even think of them. So after years of trying to outsmart Google, I have figured out that geotargeting websites jam packed with relevant information is the best way to get up on Google for your keyword.
The other way is to accumulate backlinks, which takes either great content or knowledge of how to get backlinks from other relevant websites. This can be done by, you guess it, writing great targeted content. If you are looking to get to the top of Google for barber shops in Detroit, your content must show that you are the king of barber shops in the Detroit area and Google will clean a nice path right to the top of the search for your particular keyword.
Another great way to help Google is to use clear and concise title tags for your pages. If you need to be the #1 Barber In Detroit, MI, the titles of your pages should say just that. Not Barber, Detroit, Haircuts, Fades, Edge Ups. We know that barber’s give these types of haircuts, so you’re better off honing in on your biggest keyword and then once up at the top, Google will make sure those looking for anything to do with a haircut in Detroit find your page.
Also, with great content, maybe videos and photos of haircuts, other sites will show your content and in return link back to you, building your SEO cred even greater!
Google is like the gossiper at your high school, the more people think something of you, Google follows suit. If everyone thinks your the authority on haircuts in your certain area, Google will most likely think the same. The advantage local businesses have over their much larger national competitors is geotargeting. If you have a local business, traffic from other cities or states is irrelevant to you, so pinpoint your focus on your major keyword, being the city, state, neighborhood or street you do business near and the most common keyword somebody would type in to find your business.
Keep is simple and local and you will be just fine!!